Essay on Marketing - 863 Words

Marketing Applications #1 Which environmental forces sociocultural, economic, political, legal, regulatory social ethical, competitive, or technical, might a marketer need to consider when marketing the following products in the international marketplace and why? †¢ Barbie Dolls †¢ Beer †¢ Financial Services †¢ Televisions International Marketing involves developing and performing marketing activities across national boundaries. Marketing is the process of creating, distributing, promoting, and pricing goods, services and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment. Therefore, I believe all the forces sociocultural,†¦show more content†¦Any obstacle that makes it difficult for a business to enter a product into an international market such as slow customs, Government regulations, natural barriers, bureaucratic inactivity in processing licenses means no productivity for a business. Socioethics; how a marketer deals with international issues has a considerable impact on the businesses success. A Marketers’ standards of conduct and moral values could make or break a business deal. The marketer should do business and behave ethically. Customer may be concerned about privacy, truth in pricing and advertizing be concerned how they market their products to children and young adults. Competitive: In order to be stay on top of international competition a marketer should totally understand why, how, where, and when to do business in specific international business markets. I believe it is important to know the company’s strategic mission, its strengths and its weaknesses too. A marketer should make the product stand out from the competitor’s products by creating competitive pricing and value. The product should also be difficult to duplicate or substitute and be able to meet differences in the country’s tastes and demands. Technology: A marketerShow MoreRelatedMarketing Analysis : Marketing And Marketing966 Words   |  4 Pagesreflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customersRead MoreMarketing Analysis : Marketing And Marketing1486 Words   |  6 Pagesthis day and age, marketing plays a pivotal role in the business environment. Marketing is dynamic, complicated and challenging. The basic concept of marketing is to identify the need of human and society, and research how to satisfy and create those need. According to American Marketing Association (AMA), defining that marketing is the processed activity which communicate and exchange valuable offerings to customers (AMA, 2013). To be more precise, the main mission of marketing is choosing targetRead MoreMarketing Concept Of Marketing : Marketing1651 Words   |  7 PagesMarketing concept Marketing plays a major function in any business organisation. The essence of marketing is about designing and managing a product and generating exchanges of value from where both the customer and the organisation can attain benefits. Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large (Solomon, Marshall Stuart, 2009, p.13). MarketersRead MoreMarketing Functions Of Marketing And Marketing1229 Words   |  5 Pagestrends, the marketing function is used as a measure in the business-to-business practice, to capture and place varied products in a market place (Kono, 2004). A typical market function provides details regarding the planning, information, product distribution, consumer support, risk taking, financing, and standardization and grading amongst other things (Makloof and Sundberg, 2006). In business a market function acts in respect to the corporate marketing, strategic marketing, field marketing and analysisRead MoreMarketing Concept Of Marketing And Marketing1413 Words   |  6 PagesMARKETING CONCEPT Marketing is an act of promoting and selling products or a service, this also includes marketing research and advertising. The marketing concept is the philosophy used by companies to analyse the needs of their customers so they can be better than the competition. As well as this they must also take into consideration the companies capabilities and the environment it is working in, as they can face the pressures of environmental changes. By using the marketing concept companiesRead MoreMarketing Orientation : Marketing And Marketing1450 Words   |  6 Pages A wide range of companies today prefer to adopt the marketing orientated approach to sell their new products rather than using product orientation before.In fact,marketing orientation also helps such companies to earn more profits in the long time.According to Jobber and Ellis Chadwick (2013),marketing orientation focuses on customers need as the primary drivers of organizational performance.However,this is not always the case. Product orientation still be used by some senior executives and thisRead MoreMarketing : Marketing And Relationship Marketing Essay1359 Words   |  6 PagesIntegrating Marketing With the shift in the external marketing environments, Apple has also shifted its marketing strategy. It personalizes marketing through experiential marketing and relationship marketing. â€Å"Experiential marketing promotes a product by not only communicating a product’s features and benefits but also connecting it with unique and interesting consumer experiences† (Strategic Brand Management, P. 181). Customers can easily experience a sense of community every time they walk in intoRead MoreMarketing Analysis : Marketing And Marketing1770 Words   |  8 PagesWhat is Marketing? A plethora of individuals seem to be misinformed about marketing. Several of these individuals believe that marketing is just advertising. Others will tell you that marketing is all about sales, insinuating that all marketers are just salesmen. Now these beliefs are both right and wrong. â€Å"How can they both be right and wrong at the same time?† you may be asking yourself. Well they are right, because marketing encompasses both advertising and sales. They are both wrong by assumingRead MoreMarketing Mix Of Marketing And Marketing1001 Words   |  5 PagesIn The cutting edge world of marketing dated back in the late 1950s, the four Ps were called the marketing mix, meaning that a marketing plan is a mix of four components. A company who has adopted 4P approach focuses on product, whereas company who has adopted the value approach focuses on value to the consumer. One of other marketing mix is the Value approach. This approach concentrates on delivering value to the consumers or customers, the 4Ps approach is evidently concentrated not on customersRead MoreMarketing Analysis : Marketing And Marketing1878 Words   |  8 PagesIntroduction Marketing research is the process that associates the consumers, customers, and end users to the marketer through information — information used to classify and describe marketing prospects and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and development understanding of marketing as a process. Marketing research identifies the information required to address these issues, designs the method for collecting information, manages and implements

The Kite Runner By Marjane Satrapi - 1110 Words

Women in a patriarchal society are oppressed into subordination. Even as global societies grow more progressive, there are still parts of the world where women are stripped of their basic human rights, forcing women to fight for equality. Marjane Satrapi, author of Persepolis, depicts the political turmoil in Iran by including the degrading rights of women. In places where Islamic extremism exists, the strict fundamentalism affect the rights and societal views of women (Bobic et al., 4-8). Khaled Hosseini, author of The Kite Runner, tells the story of a Pashtun boy and the consequences of extremism in Afghanistan, such as racism and sexism. Both Hosseini and Satrapi use the historical backdrop of their work to develop the theme of feminism. Both novels include women developing their own personal views of feminism within their patriarchal society. In Persepolis, by Marjane Satrapi, the protagonist is influenced by the women around her; they help shape her beliefs and individuality as a woman in Iran. When Islamic extremists begin imposing their strict interpretation of the Qur’an to the civilians, the newly implemented Islamic law forces women to dress in traditional attire. In Iran, Marjane Satrapi states that it is â€Å"obligatory to wear the veil at school† (3). Satrapi reveals the submission of women in a male-dominated society, where wearing a veil signifies modesty and piety in the Islamic culture. To Satrapi and other feminists, it is considered dehumanizing, and thoseShow MoreRelatedPersepolis : A Modern Context Of Iranian Life969 Words   |  4 Pagestheir significant focus on family. In Iran, family formed the foundation of Muslim society (Dhami). This focus on family was evident in Persepolis in that the grandmother lived with the family and her words of wisdom influenced Marjane constantly throughout the story. Marjane returned to the oppressiveness of the Regime not because she missed her home, but because she missed the support her family provided her. When she divorced with Reza, her family was fully supporting her decision. Even when thisRead MoreQuote Essay950 Words   |  4 Pages Leslie Igbo Summer Reading Assignment PERSEPOLIS By: Marjane Satrapi Chosen Quote.. â€Å"I really didn’t know what to think about the veil. Deep down I was very religious but as a family we were very modern and Avant-Garde.† Respond and Analyze.. This quote stands out, because it focuses on the character and her personality, which is a young girl who is very passionate about her Read MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 Pagesby Peter Ackroyd (1992)[39] The Gods Laugh on Mondays, by Reza Khoshnazar (1995) About a Boy, by Nick Hornby (1998) The Perks of Being a Wallflower, by Stephen Chbosky (1999)[40] Persepolis, by Marjane Satrapi (2000)[41] 21st century[edit] The Secret Life of Bees, by Sue Monk Kidd (2002)[42] The Kite Runner, by Khaled Hosseini (2003)[43] The Fortress of Solitude, by Jonathan Lethem (2003) [44] Never Let Me Go, by Kazuo Ishiguro (2005)[30] Looking for Alaska, by John Green (2005) Indecision, by Benjamin

Effective Communication in Health Care Relationships

Question: Describe about emotional intelligence? Answer: Emotion is a combination of some complicated state of mind which has great influence on physical as well as mental alteration followed by influencing human behavior. Here the discussion will be going through the intelligence related to emotion mainly which is explained as the understanding the mindset, and as well as emotion also (Fiori and Antonakis, 2012, p. 238). Characterization of this concept is associated with capacity of someone being set as another personality of shadow. It is very significant communication technique in modern day health care system for far more intense diagnosing and management of the diseases. It is also effective in grooming and counseling of the patient and to give the patient a mental support. Estimating of quotient relating to emotional intelligence is appropriately conducted by this unique method of communication concerning medical view. Intelligence related to emotion is conceptualized as the one of latest focusing theory for research which covers th e wider area of comprehension as well as psychological base (Hildebrandt, Sommer, Schacht, and Wilhelm, 2015, p. 53). Quotient associated with emotional intelligence is abbreviated by EQ. There are various unique qualities are composedly characterized in emotional intelligence. These are the capacity of understanding the other feelings, decent listening to the overall voice of the concerning person, maintaining the compulsion, optimum of mindset , decrees the annoyance and overall keeping the positive vibration of hope and holding the empathy. It is the responsibility of emotional intelligence that separating the spontaneous feelings of mind from thinking. Obviously a particular or predesigned number or structure is absent for analyzing the other view of mind but this theory of deep understanding is fundamentally characterized in five factors (Martin, Fabes, and Fabes, 2006). Realization of self-feeling: Identification of thought is provoking self assessment, which followed by recognizing the moment relating to the very core emotional factor. After the various clinical study it is suggested by the researchers that capacity of comprehend the self-thought and decision and appreciations are the main factor for this theory (Murphy, 2006). Maintain the emotion: To prevent the fast ration and as well as depression, manipulate and maintaining of emotion is one of the appropriate option especially in the case who are suffer from some critical disease for long time or who are disable form their born (Murphy, 2006). Self-assurance: One of the main reason of emotion maintain is for the focusing on self-assurance which is responsible for the fulfillment of some fundamental or daily basis requirement or on various matter related to socio-personal view as well as proper response to ever-changing environment (Martin, Fabes, and Fabes,2006). Identification of emotion relating other persons view: For the explanation of this point a word is certainly came in to the discussion that is Empathy, which may be indicating the capacity of a person to intense understanding of other mind state, their emotion specially for the patient associated with some physiological disability or disorder. As in the health care system patient is fundamental base and diagnosing of diseases is primary requisite this factor make better way of management and treatment for affected people. For this factor patient can express his or her opinion are condition in more relax way which is significant beneficial for physician or nurses (Speert, 2007). Managing relation: Relationship creation relating to interpersonal view is one of key elements of this modern theory of communication. Handling the emotion and if necessary proper alteration of particulars mindset in order to their well-being is the primary stage of this approach. These factors are responsible for interpersonal development of patient as well as their counseling (Tipton, 2014). This theory of modern effective communication specially designed for management of physiologically abnormal person can be acknowledged and it is very important for social perspective to learn this technique from childhood in order to maintaining the balance between self-emotion and positive or negative environment. So in the syllabus or in the structure of education of school or colleges or various carriers oriented courses should include this theory of understanding (Fiori, and Antonakis, 2012, p. 250). For incorporating the theory into the students or young people team-work plays a great role for proper listening and understanding of others voice. Some person is sometime experiencing various troubles relating to team-work and compromising to others. So in order to deliver consistent optimistic relation management the process should go excluding the various negative factors and that person associated with such problem. After above discussion it is acknowledge that intelligence related to emotion is not only the modern effective communication media but also the outstanding technique of relation management which is stand upon the others experience, greatly influence and a strong future scope in health care system. References Fiori, M. and Antonakis, J. 2012, Selective attention to emotional stimuli: What IQ and openness do, and emotional intelligence does not, Intelligence, 40(3), pp.245-254. Hildebrandt, A., Sommer, W., Schacht, A. and Wilhelm, O. 2015, Perceiving and remembering emotional facial expressions A basic facet of emotional intelligence, Intelligence, 50, pp.52-67. Martin, C., Fabes, R. and Fabes, R. 2006, Discovering child development. Boston: Pearson/Allyn and Bacon, London. Murphy, K. 2006, A critique of emotional intelligence. Mahwah, N.J.: Lawrence Erlbaum Associates, Publishers. Speert, D. 2007, Emotional intelligence. Allen Brain Atlas, London. Tipton, D. 2014, Professionalism, work, and clinical responsibility in pharmacy, Burlington, MA: Jones Bartlett Learning.